ADVERTISING CO-OP PROGRAM
SOLLiD Cabinetry is committed to supporting its network of dealers. This program is offered to encourage you to advertise and promote SOLLiD Cabinetry products in your market, and is designed to share the costs with you on an equal basis.
Program
SOLLiD Cabinetry agrees to provide a credit for approved expenses on a 50/50 share basis on 2% on the first $200,000 and 1% of $200,001-$400,000 of distributor’s net annual purchases from the prior calendar year. The cap is $6,000 per calendar year. Co-op is applied to the balance before tax.
Administration
- All expenses submitted by the distributor for credit under the program must meet the qualifications as stated in the program.
- All advertising must be submitted to SOLLiD Cabinetry for approval prior to finalizing ad for print.
- SOLLiD Cabinetry will review all submittals for final approval.
- Credits will be issued to the distributor’s account for approved amounts. Credit amounts will be determined as half (50%) of actual invoiced expenses. No direct payments will be made. Credit will be issued within 30 days of approval of submittal.
- Freight and shipping charges are not included in the co-op.
The following listed areas of advertising/promotion are provided as guidelines for the program.
Advertising
Printed Publications: Advertising in printed publications such as magazines (trade or consumer), newspapers or other publications.
Qualifications: SOLLiD Cabinetry products must be featured or be no less than 50% of the advertisement. No competitive products may appear in the same advertisement. Submittal must include ad reprints (or copies), newspaper clippings, radio or television scripts. Publisher’s or broadcast station’s invoice for space/spot, indicating SOLLiD Cabinetry products must also be included. Expenses of an advertising agency are not eligible for credit under this program.
Promotions
Special events: Items such as on-site promotions, dealer promotions, product application demonstrations/field tests.
Collateral Materials: Printed information such as brochures, sales literature or product data specifications.
Qualifications: Submittal must include photos, clippings of articles or copies of programs identifying the promotion. For printed materials, include the printed piece. Expenses must be clearly indicated, showing association with the event and backed by invoices (or copies of invoices).
Exhibits
Prior approval of factory is required. The program is for direct support costs of exhibition space and associated costs (exhibit’s rental cost for chairs, tables, carpet, electrical hookups, setup, and take down) as invoiced by the exhibitor and/or exhibitor’s official service companies. (Expenses associated with travel and entertainment are not acceptable.
Qualitfications: SOLLiD Cabinetry products and/or signage must be clearly visible and integral part of the display. Photos of the exhibit must be provided.
Samples
Displays and door samples will not be discounted if you are using co-op dollars and are charged at dealer cost.
Other
Special advertising, promotion, or public relations as considered appropriate by the distributor will be considered. Distributor must submit in writing the proposal for SOLLiD Cabinetry consideration and approval. In such cases, written approval must be obtained from SOLLiD Cabinetry prior to the event.
Contact your sales representative for your co-op money available. All forms and submissions are to be completed on the link below.